Individually art-directed and produced a major video series and campaign. Managed contracts, copyright, and legal protections. Provided rapid turnaround as the sole creative support for marketing and engineering, often concept-to-delivery in under half a day, including photography services. Conducted A/B tests, analyzing data to measure design impact and drive refinements, which increased click-throughs and retention rates. Created systemized asset libraries and easily editable marketing templates to streamline collaboration. Overhauled the UX/UI for the reservation process, increasing booking rates.